Translation and localization of websites

Avatar Translation guarantees an accurate and professional service to make sure that your message sounds as intended in any cultural context and is compatible with the needs of the local market.

Translating a website is an important step for any company that wishes to offer its services or products on a wider international arena. It is more than simply translating a text from one language to another. The entire website must be adapted to the target culture and market.

The purpose of translation could be better visibility in search engines, improving user experience, or increasing brand reliability. The translation and localization of a website can open doors to many new opportunities. Below, we will explain the process, its importance, and what kind of companies would benefit from it.

PROFESSIONAL TRANSLATION SERVICES

Website translation: what it is and how it differs from standard translation?

Website translation includes the adaptation of the contents of a website to another language and culture. The expectations, behavioural patterns, and cultural peculiarities of the users must also be taken into consideration in addition to linguistic nuances. In regular translation, you can focus solely on conveying the text accurately in the target language. When translating a website, you must see the context from a wider perspective.

The main differences are the following:

Cultural adaptations: Something considered professional and relevant in one country may be too formal or even inappropriate in another. Localization ensures that all elements, such as date formats, numeric systems, spelling of names, and terminology, correspond to the expectations of the local market.

User experience: The translation must fit the general structure and user interfaces of a website. Here, the peculiarities of the particular language must be taken into account – for example, a text may be considerably shorter in English than in German or Finnish, impacting its design.

SEO adaptations: When translating a website, search engine optimisation in the respective language is also necessary. Local terminology and phrases may differ considerably, and they must be identified and used.

Why is localization important?

Localization is indispensable for making sure that a website feels natural and reliable to the visitors of the target market. Statistical data demonstrates that customers prefer purchasing products or services from websites that are in their own language and take the local culture into consideration. Without localization, even the best translation may sound strange and untrustworthy.

Important advantages of localization:

Increasing trust among customers: a localised website that speaks in the language of the customers and takes into consideration their culture increases brand credibility.

Improving competitiveness: companies that invest in localization stand out among competitors that do not.

Local market opportunities: a localized website enables a company to understand the needs of the local market better and to respond to them.

How can the translation of a website help a company expand to new markets?

The translation and localization of a website is essential for conquering new markets. If the message of a company is communicated clearly in an adapted manner, it is going to reach the target group. Visitors of a translated and localized website will have a great experience from the very first moment. Its contents are in their native language and correspond to their expectations.

A localized website improves the position of a company in local search engines. This, in turn, will attract more traffic and potential customers. A localized website with more visitors and a higher conversion rate may increase the sales numbers of companies enormously.

What kind of companies would benefit the most from translating and localizing their websites?

The translation of websites is particularly important for companies with international ambitions. Here are some areas where localization may bring the most value:

E-commerce: websites that want to sell in different countries must ensure that product descriptions, payment options, and user support would be clear on all markets.

Tourism and accommodation: offers based on destinations, cultural activities, and booking options adapted to the language help to increase the number of bookings.

Technology and software: international software solutions must be easy to use for speakers of different languages and for various cultural groups.

Education and online learning: the availability of online courses and educational products in various languages broadens the learner base and increases revenue.

Health care and medicine: translation and localization of health information helps to reach patients in various markets.

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We provide professional translation services for more than 50 languages in various fields. Ask for a quote – we will reply within two hours!

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What do our customers say about us?

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Consistent customer satisfaction: 4.7/5

For us, the greatest value that Avatar brings is the way its team is willing to seek and find solutions for any work-related problem. Avatar stands out for its sincere and friendly communication even during the busiest times, and naturally, all of these advantages are accompanied by exceptional linguistic professionalism.

SEB Pank

https://www.seb.ee/en

The texts in books published by the Art Museum of Estonia are highly specific to this field, and usually, they are challenging for translators due to their topics, terminology, and sentence structure. Avatar Translation has managed all of these projects very well and done it in the widest variety of language pairs. By now, we have partnered with them for several years. Excellent communication with customers and adherence to the agreed deadlines are also worth mentioning.

Art Museum of Estonia

https://kunstimuuseum.ekm.ee/en/

We are very satisfied with the translations provided by Avatar – your services are fast and with excellent quality. We feel like our partner thinks along and is open to discussions and feedback as well as the constant improvement of services.

Omniva

https://www.omniva.ee/eng

Our work often requires large volumes of translation over a short span of time, setting high expectations to our partner. As Avatar Translation has used our advertising services in the past, we decided to try their translation services. We were very satisfied from the start – Avatar responding quickly to queries and the fast completion of translation projects support our work pace. Communication is always easy and pleasant, our needs are perfectly understood, and the entire process is smooth. All these factors make Avatar Translationour reliable partner 😊

Delfi Meedia AS

https://www.delfi.ee/

We always compare offers from several translation agencies, and Avatar has become one of our trusted partners. Our cooperation has been positive in every way – we value their friendly and kind customer service highly, as well as the excellent quality of translations that have always met our expectations.

Tartu University Hospital Foundation

https://www.kliinikum.ee/en/

Describing our services requires precise technical vocabulary and Avatar managed with the terminology wonderfully. In addition, we would like to praise the fast and pleasant communication – we always knew the precise time of the completion of translations and everything invariably arrived on time.

Forus

https://forus.ee/en/

I have partnered with Avatar for years – their service is fast, accurate, and always world-class. Without fail, technical texts, such as labels and user manuals, are translated correctly and professionally.

Rilak

https://www.rilak.ee/?lang=en

We value the quick and efficient nature of Avatar and its readiness to fulfil our special requests very highly.

Bayer OÜ

https://www.bayer.com/en/

In short, we have always worked well with Avatar because the company has a wonderful and helpful staff. Another positive aspect to mention is Avatar’s flexible pricing policy. So far, we are extremely satisfied.

Police and Border Guard Board

https://www.politsei.ee/en

Avatar Translation is a reliable partner that provides a fast service and communicates in a smooth and customer-friendly manner.

Kalev Spa

https://www.kalevspa.ee/en/home/

Paints, varnishes, glazes, primers, putties, and plasters – the technical information regarding chemicals used in construction and various certificates, declarations, and promotional materials require constant updating and improvement. Ours has been a valuable partnership spanning years that keeps getting better with time. Caparol trusts and recommends Avatar!

Caparol

https://www.caparol.com/en/

As medical translation requires particular accuracy and specialised knowledge, we have picked our partners carefully. We prioritise high-quality translations – this is exactly what Avatar Translation offers! In addition, projects are completed quickly and the price/quality ratio is excellent. The project managers of Avatar are respond quickly to all queries and are helpful even in the most complicated situations. We have never been disappointed with the quality of the translations.

Celsius Healthcare

https://celsius.ee/en

As one of the largest tourist attractions in Estonia, we need translations into several languages simultaneously, so it is very convenient that we are able to order them from the same provider. We value Avatar’s professional project management and pleasant communication style.

Estonian Maritime Museum

https://meremuuseum.ee/en/

In the interests of the best service quality, we always want to provide our customers with information in several languages. Avatar Translation is our long-term partner that provides fast and accurate translations.

Piletilevi

https://www.piletilevi.ee/eng/

The service provided by Avatar is extremely professional and fast and the customer service is always pleasant and friendly. We are very happy and are confident in recommending them to others as well.

Kaubamaja

https://www.kaubamaja.ee/en/

Avatar is a reliable translation bureau, and when using their services, you can always count on the high quality of the end result. Avatar provides a flexible and fast service!

Coop Pank

https://www.cooppank.ee/en

We are a regular customer of Avatar Translation, and usually, we order translations of technological and scientific texts for different language pairs. Their translators and editors are competent linguists with excellent professional training and a respect for deadlines – you can always count on Avatar!

AAA Patendibüroo

https://www.aaa.ee/en

Customers

Our customers

Partners and customers who value our services

Advantage No. 1

Quality you can trust

We ensure excellence in each stage of the translation process, combining the skills of professional translators with modern technological solutions in compliance with the requirements of international ISO standards.

Advantage No. 2

Flexibility and accuracy

Our accurate and flexible work flow ensures that all projects are completed on time and meet the expectations of the customers as well as the highest quality standards.

Advantage No. 3

Experts

Our translators are specialists in their fields, whose thorough expertise ensures accuracy and quality for even the most complex topics, such as law, medicine, and technology.

Advantage No. 4

Uniform style

Due to our experienced translators, editors, strong project management, and skilful use of MT, we are able to ensure a uniform style that corresponds to the needs of the customer and creates a reliable end result.

Advantage No. 5

Fair price

Our price/quality ratio is properly planned and balanced, offering the value of professional work at a competitive price.

Completed projects

A selection of projects we have completed

Services

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Our objective is to ensure the highest possible quality for every translation project