Translation of marketing texts and advertorials
Advertorials are texts of very different subject areas, volume and target user. Translating advertorials is creative work and translating one sentence of advertisement may take the whole day to achieve the most exact and appropriate translation. In case of advertisements, one needs to consider every word and phrase, as well as where and for what purpose the sentences are used.
In addition, advertorials need to be localized, i.e., the specific nature of language and cultural environment need to be taken into account. Translating advertorials also takes more time to achieve the most precise translation.